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Think Different: Find New Ways to Grow Your Business
Replay From
November 20, 2008 – 1:00 p.m. ET |
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Warren Buffett famously said, “Be greedy when others are fearful.”
If your competitors are retracting and retrenching, come up with ways
you can fill the void. When a Southern California Mercedes dealership
saw luxury car sales plummet amid the economic slowdown, they thought
outside their normal business processes and came up with a “three-day
trade” program and outsold the competition. In this session, experts
will share top lessons learned from past economic cycles, plus creative
ideas and tactics that you can use in your business to capitalize on
this rare opportunity to grow.
Relationships: How to Keep Your Best People and Best Customers
Replay From October 22, 2008 – 1:00 p.m. ET |
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Lasting relationships are built in hard times. Now is the time to keep
in close touch with loyal customers and keep your employees together. If
you want to recession-proof your business, you can’t afford to ignore
the potential profits of shifting your sales focus onto your existing
clients. They could increase ongoing business and even bring new sales
without incurring the costs of finding new customers. In this session,
experts will discuss how to keep your best customers away from price
competition, turn less profitable customers into more profitable ones,
and retain top talent during tough times.
Beyond
the Basics: How to Stay Lean and Leverage More
Replay From September 25, 2008 – 1:00 p.m. ET |
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Everyone knows the basics: cut costs and overhead, from phone bills to
travel. But have you looked at the “overhead” associated with servicing
your debt loads? Did you know that the recently approved economic
stimulus package provides you a break for accelerating depreciation on
equipment purchased and used in 2008? In this session, business experts
will examine ways to lower operating costs without hurting your
business, and discuss options for increasing financial leverage, such as
the economic stimulus package and alternative sources of credits.
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