CRM SOFTWARE FROM SAP - BALANCING
TODAY’S NEEDS WITH FUTURE IMPERATIVES
Access the SAP CRM Resource Center now.
In today’s uncertain business environment, best-run companies are
staying focused on their most valuable assets – their customers.
Companies seek to retain their best customers and maximize the
effectiveness of every customer interaction – whether it’s sales,
service, or marketing.
Unlike other customer relationship management software, the SAP CRM
application, part of the SAP Business Suite, not only helps you address your
short-term imperatives – to reduce cost and enhance your decision-making ability
– but can also help your company differentiate its capabilities in order to
compete more effectively than ever before.
SAP has helped best-run companies in more than 26 industries to achieve
excellence in all aspects of customer relationship management.
Access SAP's Customer Relationship Management Resource Center today.
Learn More
Powering Marketing Success
Discover how the SAP Customer Relationship Management (SAP CRM)
application can help marketing organizations make a greater
contribution to corporate revenue with fewer marketing resources,
acquire and retain more profitable customers, and maximize
organizational efficiency for greater marketing success.
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Maximizing Revenue and Retention
Discover how solutions from SAP can help increase revenue and
retain customers in your industry. With real-time customer insight
and optimized offer management, you can identify your most
profitable customers and take swift, proactive, customer-centric
actions to drive sales and boost retention.
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Differentiation Through Service Excellence
Find out about the five key service process platforms that are
shaping the future – as companies look to service to keep pace with
rising customer expectations. Technology is changing the competitive
game, and smart companies need the proper strategy to make sure they
deploy it wisely.
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White Papers
CRM Without Compromise
Ironically, while implementing CRM, many companies have lost
sight of their customers. They focus on specific areas like sales
force automation (SFA) instead of looking at the bigger picture.
Read this white paper, get the basics on CRM, and learn how to avoid
the "CRM paradox".
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How to Deliver a Great Customer Experience
and Lower Costs
Organizations that can deliver a positive customer experience
across touch points and empower the customer to control the
interaction will improve customer satisfaction and gain a
competitive edge. Find out how SAP Business Communications
Management (BCM) technology streamlines such interactions by giving
a company's customer-facing employees access to comprehensive
communications tools and essential information.
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Siloed CRM Applications vs. A Process-Based
Approach
Read this article about the value of SAP Customer Relationship
Management versus a siloed approach to CRM.
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Creating Superior Customer Value with
Operational Intelligence
Explore a timely discussion about how companies can supply
frontline workers - service agents, sales reps, marketers - with
information for smart decisions. By developing an approach that's
tough for competitors to imitate, companies can improve the customer
experience while driving profitability.
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Accelerate Lead to Cash to Rekindle
Profitable Growth
New economic order drives need for discipline and integration.
Read how enhancing the lead-to-cash process can significantly impact
what matters in the emerging environment: strong customer
relationships and disciplined profitable growth.
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Demos
SAP CRM ON-DEMAND SOLUTION: Rapidly deployed,
subscription-based customer relationship management. Delivered as a
service
The SAP CRM on-demand solution empowers your sales, service, and
marketing personnel to work efficiently, close deals quickly, and
improve customer loyalty. It deploys rapidly, integrates with your
existing SAP ERP software, and is available as a Web-based
subscription service.
Watch the Demo
SAP CRM Video
Watch a video to see the latest release of SAP CRM – with its
customer-inspired innovations and state-of-the art, Web-based user
interface – in action.
Watch the Demo
Flash Demo -- SAP CRM: Enable Marketing Success
Explore how SAP CRM allows you to analyze marketing activities,
create and schedule campaigns, manage workflows and segmentation,
develop e-mail promotions, perform lead management, and monitor
performance.
Watch the Demo
Flash Demo -- SAP CRM: Deliver Superior Customer
Service
Learn how SAP CRM enables you to solve customer problems on the
first call, understand customer entitlements and deliver the right
level of service, and transform service from a cost center to a
profit center.
Watch the Demo
SAP Business Communications Management:
Optimizing Customer Communications
See how SAP Business Communications Management allows you to
manage inbound and outbound communications, use e-mail to handle
customer complaints, and mobilize your workforce by extending your
contact center.
Watch the Demo
Success Stories
FMC Technologies
FMC Technologies Selects SAP CRM for Ease of Use and Improved
Forecasting Webcast
Tune in to this very special SAP Webcast and learn how FMC
Technologies, Inc. faced these questions head-on, and gained
valuable advantages by replacing it’s Siebel system with SAP CRM in
10 weeks.
Watch the Webcast
Oki Data Americas
OKI Data Americas, Inc., a subsidiary of OKI Data Corporation of
Japan, provides world-class printing technology and solutions. The
company implemented functionality in the SAP CRM application to
optimize call-center operations. With better control of and access
to customer master data and warranty records, OKI Data has reduced
service costs and improved the efficiency and productivity of its
call- center agents.
Watch the Webcast
Coca-Cola Hellenic Bottling Company
Ride the wave as Coca-Cola Hellenic transforms its entire IT
environment by rolling out powerful and integrated SAP applications
to mobilize its business processes and provide a sustainable
platform for future growth and enhancements with significant
efficiency improvements in end-to-end commercial business processes.
Read the Success Story